A Legacy of Pure Silver

Aajiva was founded on a simple, uncompromising premise: that fine 92.5 sterling silver deserves the same revered craftsmanship, certified purity, and elevated design language as royal gold and platinum.

925 BIS Certified Sterling Purity

The Genesis

Powered by M/s Sharda Jewellers and Gems

Behind the contemporary silhouettes of Aajiva stands the generational legacy and bullion expertise of M/s Sharda Jewellers and Gems — a trusted institution in authentic precious metals and jewellery trade based in Ghaziabad, Delhi-NCR.

For decades, Indian jewellery was polarized: traditional gold was revered for investments and formal occasions, while everyday silver was often relegated to unhallmarked trinkets or mass-produced silverware.

In 2023, AAJIVA was established to redefine modern silver. We set out to create wearable fine jewellery that honors India’s historic silversmithing heritage — while engineering modern ergonomics, anti-tarnish protective coatings, and flawless diamond-grade Swiss zirconia stones.

92.5% Certified Pure Silver

100% BIS Hallmarked

14+ Artisanal Designs

0% Nickel / Lead Allergens

Uncompromising Quality

The Four Pillars of Aajiva

Every piece bearing the Aajiva emblem conforms to strict metallurgical and artistic benchmarks.

1. BIS Hallmarked Purity

We adhere strictly to the Bureau of Indian Standards (BIS) parameters. Every ring, hasli, and earring is fire-assayed to contain a minimum of 92.5% elemental silver, stamped with the indelible 925 mark.

2. Dual Anti-Tarnish Barrier

Natural silver naturally reacts with atmospheric sulfur. Aajiva shields every piece with a high-purity rhodium micro-plate and an advanced e-coating seal that preserves the gleaming mirror polish for years.

3. AAA+ Precision Zirconia

We exclusively set hand-faceted AAA+ grade Swiss zirconia stones with 57 light-refracting facets, replicating the optical fire, brilliance, and dispersion of D-flawless mined diamonds.

4. Ethical Artisan Bench

Our pieces are shaped by master karigars from traditional silversmithing families. We ensure fair living wages, safe workshop environments, and use 100% recycled bullion wherever feasible.

Visit Our Sanctuary

Our Flagship Boutique in Indirapuram

We believe that fine jewellery is an intensely tactile and personal experience. While our digital store serves patrons across India with insured home delivery, our brick-and-mortar boutique invites you to touch, try on, and feel the solid heft of pure 925 sterling silver.

Location:

Shop No. 48, Express Garden, Vaibhav Khand, Indirapuram, Ghaziabad, Uttar Pradesh - 201014

Visiting Hours:

Open 7 Days a Week: 11:00 AM – 9:00 PM

Complimentary Services:

Free ultrasound ultrasonic silver cleaning, ring size measurements, and bespoke bridal consultations.

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#AajivaSilver

Join The Silver Circle

Follow @aajivaa on Instagram for everyday styling tips, artisan bench reels, and customer spotlights.

Follow @aajivaa on Instagram